Roderic “Roddy” Olvera Young is senior vice president and chief marketing and communications officer for WellSpan Health. In this role, he advances the health system’s brand and reputation, strengthens engagement with patients, consumers and communities, and aligns strategic outreach with organizational growth and mission impact.
Roddy brings extensive leadership experience across healthcare, higher education and consulting. His expertise spans brand strategy, digital transformation, strategic and executive communications, media relations, stakeholder engagement, reputation management and crisis communications. Throughout his career, he has led multidisciplinary teams and helped organizations strengthen their brands, modernize digital capabilities, and translate research, data and customer insights into sustainable plans for strategic growth.
His professional accomplishments include award-winning brand and content initiatives and recognition among Becker’s Healthcare’s top chief marketing officers. His professional and community involvement has included the Wall Street Journal Chief Marketing Officer Network, AMA CMO Health Market Leaders Summit and service on advisory boards for leading healthcare, marketing and technology companies.
Roddy earned a Bachelor of Arts in government and politics from the University of Maryland.
